refusing to run this ad today, the Financial Times has inadvertently given it the extra oomph it needed to reach thousands whose general disinterest in financial wonkery would previously have precluded them from seeing it. All hail the Streisand effect! (pt. 483)
Alternatively, maybe there's a rogue environmentalist element somewhere within the FT that realised exactly what kind of exposure the ad would get if they turned it down, and strategically nixed it to gain that increase. Unlikely, but an amusing idea to me. Bottoms up!