Life Just Bounces don't you get worried at all. (A weblog of music and otrogenerica)

Wednesday, 9 March 2011

SCAMS video for "Youngblood"

My pals in the newly-reshuffled SCAMS have teamed up with director Sing J. Lee to make this video for their new tune "Youngblood". A mix of animation and other techniques, it employs some fairly laborious effects practices that used to be industry standard in the past, but have since been superseded by the effortless processes of digital.

There's probably a thesis to be written somewhere about reclaiming creative autonomy from the homogenising effects of technology through the conscious choice of reactivating the 'obsolete', with parallels to be drawn with things like Steve Albini's "The future belongs to the analog loyalists. Fuck digital" slogan from Big Black's Songs About Fucking, WFMU's Antique Phonograph Music Program, and the refusal of cassettes to lie down and die, for example. But i'm not really a philosopher, so maybe someone else can take on that one. Or maybe they already have! Hit me up if you're rolling your eyes at this like "duh! [Writer X] dealt with this in 2008".

Unlike a few other SCAMS (and associated bands) videos, i don't think i actually do anything on this one, except for maybe hanging around chatting nonsense while Sing and Andy painstakingly manipulated bowls of water, plastic cels and paint etc.

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